For Communities, Organisations & Businesses
Serova uses a flexible Build-Your-Own Subscription model.
Each assistant has its own billing profile, allowing you to scale easily and only pay for what you need.
This page explains how subscriptions work, what each billing term means, and how to manage usage and add-ons.
Every new assistant starts with a 14-day trial.
During the trial you can:
No payment is required during the trial.
At the end of the trial, you will be asked to activate a paid subscription.
Each assistant operates with its own subscription. This means:
This is ideal for organisations that manage multiple communities, teams, or business units.
After the trial, billing is structured into three components:
You can adjust any of these at any time.
Every assistant includes a Base Subscription, which covers the fundamental functionality required to operate your assistant.
Depending on the type of assistant (Community or Business), the base subscription may include features such as:
The base subscription ensures your assistant is fully operational before add-ons or usage tiers are applied.
Serova measures usage differently depending on assistant type.
Messages = WhatsApp group messages monitored by your assistant.
Your assistant counts:
This determines your monthly message usage.
Messages do not include:
You will select a message volume that matches the size and activity of your community.
Conversations = 1-to-1 chat sessions with your assistant.
A conversation typically represents:
Your assistant counts:
This determines your monthly conversation usage.
You will select a conversation volume that fits your expected customer interaction levels.
When sending outbound WhatsApp template messages (broadcasts, notifications, tool-triggered templates), the following per-message charges apply:
These charges apply to:
Incoming messages are not charged.
Add-ons allow you to extend the functionality of your assistant.
Examples include:
Enables:
Enables:
Additional add-ons may be available depending on the assistant type.
Add-ons are selected per assistant and can be enabled or disabled as needed.
Before activating billing, you will see a Review page summarising:
Once confirmed, your subscription becomes active.
Serova offers two payment methods:
To switch to invoice mode, contact Serova support.
You can modify your assistant's subscription at any time:
Changes apply only to the selected assistant and will not affect any others you manage.
You can manage all billing settings under:
Dashboard → Assistants → Select Assistant → Billing & Plans
Here you can:
Serova can help with: